An entrepreneur with a dedication to innovation, Jaime co-founded Hydra-Flex in 2002, and is our President/CEO. Jaime grew up in a small town in the mountains of Montana then ventured out to the Colorado School of Mines where he received his Bachelor of Science degree in Mechanical Engineering. He has over 19 years of product development experience covering a variety of industries, and prior to Hydra-Flex Jaime worked for Koch Industries, Eaton Hydraulics, Tamarack Habilitation Technologies, GP Companies, and 3M. He is passionate about the Carly May Foundation, an organization he and his wife founded that helps children with disabilities. Jaime enjoys all sports, especially coaching wrestling. In his free time he likes any activity with his bride and 3 children.
VP Sales & Marketing
Curtis joined Hydra-Flex in October 2019 and brings with him 17 years of experience working in highly regulated markets, commercializing and marketing novel medical devices. Prior to Hydra-Flex, Curtis held a leadership position at Reprise Biomedical. Curtis also has a Bachelor of Arts degree in political science from the University of Minnesota-Twin Cities. He enjoys spending time with his wife and three children, investing, reading, and relaxing at the family’s hobby farm.
Director of Sales – Vehicle Care
Jeff started in the car wash industry in 2010, working in a sales leadership role for Turtle Wax Pro. During his time at Turtle Wax and brief stint at Niteo Products, he was responsible for distributor and corporate account relationships, new product development, marketing initiatives, and go-to-market strategies. Jeff earned his BA from the University of Michigan and MBA from Purdue University. He is excited to join Hydra-Flex due to its state-of-the-art products, company culture, ability to service customers’ needs, and desire to always innovate. Jeff currently resides in Chicago with his family, and he enjoys boating, golfing, basketball, baseball, cooking, and rooting for all Detroit sports teams.
Vehicle Care Account & Inside Sales Manager
Chris joined Hydra-Flex in June of 2016 as Inside Sales and Vehicle Care Technical Product Support, and now manages vehicle care accounts and the inside sales team. Chris spent the first 10 years of his professional career in the automotive industry as a technician and service advisor. During that time he returned to college and earned his Bachelor of Science degree in Business Management from Rasmussen College. Working during the day and attending college at night was a very difficult task, but worth the effort. Three months after graduation he was hired on at a manufacturing company where he spent 7 years as their National Service Manager and eventually National Sales & Service Manager of pest control products. He is extremely excited to begin a new career at Hydra-Flex and utilize his past experience to help grow the company. When Chris is not at work he enjoys spending time with his wife and three kids, coaching baseball, fishing, hunting, and playing golf.
Customer Service Manager
Claude joined the Hydra-Flex team in the beginning of 2021 as our Customer Service Manager. As a graduate of National University with a bachelor’s degree in Business Administration, he has spent his career in helping his customer service teams deliver world-class service. His experience in both B2B and retail/end-user service delivery accentuates the dedication to customer experience at Hydra-Flex. When he’s not at work, you can find him at home improvement stores, programming another part of his smart house, or doing one of the many DIY home projects he has going at any time. Claude loves all things techy and can be usually be found with the latest electronic gadget.
Industrial Sales Manager
Mike joined Hydra-Flex in December 2017 as the Industrial Sales Manager. Mike brings to HFI over 15 years of B2B sales and leadership experience working for a national distributor of business products. After graduating from Indiana University, Mike went to work for TCF Bank as a Consumer Lending Manager. Following his success selling B2C, Mike transitioned his career to focus on B2B, joining Staples Business Advantage. There Mike held various sales and leadership roles, most recently serving as the Regional Sales Director for the Midwest. Mike is extremely excited to join the Hydra-Flex team to help grow the Industrial Sales Business. Outside of the office, Mike enjoys traveling with his wife and two daughters, relaxing at the family cabin, and taking in the kids' various activities.
Senior Product Line Manager
Chris joined the Hydra-Flex team February of 2021 as Senior Product Line Manager. With over 22 years of experience in the high-pressure triplex pumps industry, he brings a wealth of experience from sales to product management and business development. He has worked closely with equipment manufacturers, distributors and end users in many markets including vehicle wash, cleaning and sanitation, water treatment, mobile (jetting and hydro-excavation), high pressure misting, oil & gas. Chris is passionate about learning new things and being part of fast paced team-oriented culture. Chris enjoys family time, especially being outside on lake time in the summer with family and friends. He also enjoys a bantering fantasy football league and coaching football and wrestling for his kids.
Marketing Communications Manager
Emily joined Hydra-Flex in the fall of 2019 as the Marketing Communications Manager. She graduated from the College of Saint Benedict and Saint Johns University with a degree in Marketing – Communications and Art. Emily has spent her career thus far in B2B service marketing at large commercial architecture firms. She loves learning about a company’s brand, story and audience and is passionate about driving a messaging and content strategy to create results. Emily grew up in the most German town in America – New Ulm, MN. Thus, her love of drinking beer and order – preferably orderly beer drinking. She also loves all things related to pop culture, the British Royal Family, the MN Twins, shoes and DIY Crafting. Ice cream is also a food group in her house.
COO/Chief Operating Officer
Justin is currently the Chief Operating Officer (COO). He joined Hydra-Flex in October 2009 as the Operations Manager and has since transitioned into Product Line Manager, supporting our product development processes and existing product lines, and then to Director of IT & Business Development for many years. Justin is a graduate of the University of Wisconsin, La Crosse, and has a degree in Managing Information Systems with a minor in Accounting. Justin enjoys spending time with his two daughters when not golfing or playing fantasy football. His diverse education and background has been an asset in having a variety of roles at Hydra-Flex.
Brady recently graduated from the University of Wisconsin – Stout with a Bachelor of Science degree in Information and Communication Technology. Brady joined the Hydra-Flex team in August 2017 and is excited to be a part of the growing IT team at HFI. Brady hopes to bring new insight into IT processes and increase productivity by introducing more technology at HFI. In his spare time, he likes to go hiking, exploring the art of photography, and spending time with his dog. He also enjoys playing sports, such as baseball and basketball, and cheering on Wisconsin sports teams.
Director of Engineering
Dan joined the Hydra-Flex team in September of 2019 as the Director of Engineering and brings with him years of cleaning industry experience. He has a degree in Mechanical Engineering from NDSU and 30 years for engineering experience. He worked for Tennant Company, a major Floor Care Equipment Manufacturer, the last 14 years with several roles including Director of Advanced Product Development. He is excited to join Hydra-Flex and help deliver new innovations to further fuel the company’s rapid growth. Dan enjoys wake surfing, golfing, cycling, hunting, fishing and spending time with his wife and two children.
Engineering Laboratory Manager
Dan joined Hydra-Flex's engineering team in February 2017. Prior to Hydra-Flex, Dan held the role of Lead Lab Technichian at Alliance Laundry Systems in their commercial dryer division. Dan also brings with him 7 years of experience in building and programming stations for equipment testing to qualify new product designs. His goal at Hydra-Flex is to help the engineering team make the our engineering lab a world-class testing facility. When not at work, Dan enjoys spending time with his family, camping, being outdoors, and playing a variety of sports.
Director of Quality Assurance
Brenda joined Hydra-Flex in June 2018 as Hydra-Flex’s Director of Quality Assurance, bringing over 20 years of quality and manufacturing experience from the printed circuit board and filtration industries. She has an extensive background in Lean, 6-Sigma and Quality Management Systems, as well as degrees in Composite Materials Engineering and Mathematics from Winona State and a Masters in Manufacturing Systems from the University of St. Thomas. At work, Brenda enjoys designing, implementing and developing systems and solving complex problems. Outside of work, she enjoys spending time with her family, swimming, biking, camping, volleyball and watching MN hockey and Packers football.
Director of Operations
Joel Matthews joined Hydra-Flex in July 2020 as the Director of Operations. Prior to joining Hydra-Flex, Joel served customers in a diverse range of markets including medical, defense, aerospace, telecommunications and consumer electronics. Joel has over 20 years of leadership experience in product development, operations, supply chain and program management. Joel earned his B.B.A. from the University of Wisconsin, Madison and his M.B.A from the University of St. Thomas, Minnesota. When not at work, Joel enjoys spending time with family and friends as well as working on outdoor projects at home.
Jessica joined the Operations Team at Hydra-Flex in August 2016. She brings over two decades of supply chain and inventory management experience to her role as Purchasing Manager, and she contributes to Hydra-Flex’s ability to provide on-time delivery of quality products. She has an extensive background in custom fabrication and manufacturing and believes strongly in delivering consistent customer satisfaction and maintaining strong relationships with quality suppliers. Fall and spring are Jessica’s favorite seasons here in her native state of Minnesota, and you will often find her enjoying free time with her husband at their cabin in the northern woodlands.
Manufacturing Engineering Manager
Joe joined Hydra-Flex in September 2017 as a Senior Manufacturing Engineer. Joe has a background in Process Improvement, Automation, and Operations. At work, he is looking for ways to improve current processes and use data to solve problems. At home, Joe enjoys spending time with his family and can usually be found in the garage working on a project.
Human Resources Manager
Carrie joined Hydra-Flex in January 2017 as the company’s first HR team member. Her focus is to create programs and processes to make Hydra-Flex a “Great Place to Work." She graduated from La Salle University with a math degree while playing on the Divison I women's basketball team for the Explorers. Carrie previously worked in actuarial at Blue Cross Blue Shield and held several volunteer board positions within the Eagan Athletic Association. She continues to volunteer much of her time coaching and was crowned the inaugural national Jr. NBA Coach of the Year in recognition of her dedication to youth sports. Besides coaching, Carrie enjoys spending her free time with her husband and four kids, exercising, hiking, reading, and game nights with friends and neighbors.
Debbie joined Hydra-Flex in July 2017 as Controller, bringing almost 20 years of accounting experience from various industries including public accounting, financial trading, and manufacturing. Debbie grew up in Minnesota, but left briefly to earn a Bachelors of Business Administration in Accounting from the University of Notre Dame. Outside of work, Debbie enjoys spending time with her husband and dogs as well as running, biking, and skiing.