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People – Marketing

Michael Nusbaum

Vehicle Care Account Manager

Michael joined Hydra-Flex in July 2018 as a Vehicle Care Account Manager, bringing over 24 years of experience in the car wash industry. Previously, Michael has held car wash management and sales roles at various companies including Turtle Wax Pro, Mark VII, and Blendco. Michael has always been a fan of Hydra-Flex’s products and people and is excited to join the team. He currently resides in Chicago and enjoys spending time with his family and friends, fishing, and motor sports.

Chris Schuelke

Senior Product Line Manager

Chris joined the Hydra-Flex team February of 2021 as Senior Product Line Manager. With over 22 years of experience in the high-pressure triplex pumps industry, he brings a wealth of experience from sales to product management and business development. He has worked closely with equipment manufacturers, distributors and end users in many markets including vehicle wash, cleaning and sanitation, water treatment, mobile (jetting and hydro-excavation), high pressure misting, oil & gas. Chris is passionate about learning new things and being part of fast paced team-oriented culture. Chris enjoys family time, especially being outside on lake time in the summer with family and friends. He also enjoys a bantering fantasy football league and coaching football and wrestling for his kids.

Brandon Hoffman - Associate Product Manager

Brandon Hoffman

Product Line Manager

Brandon is our Product Line Manager and has been with us since April of 2014. A talented young designer who graduated from North Hennepin Community College in 2012 with a degree in Graphic Design, and also an Associate degree in Applied Science. Brandon has a major passion for the arts and enjoys creating sculptures, be it with his chainsaw and a log, or his welder and some scrap metal. His favorite season is winter where he enjoys taking snowmobile trips out west to the mountains. If it’s summertime and you can’t find Brandon, go look out on the lake or down by the river because you will find him out fishing.

Matt Higgins

Marketing Manager

Matt joined Hydra-Flex in March 2021 as a Senior Marketing Communications Specialist and has now transitioned to Marketing Manager. Matt has a journalism degree from the University of Minnesota (Go Gophers!) and collected a wide range of communications and marketing experience at newspapers and in college athletics and local government before joining Hydra-Flex’s marketing team. He loves using his communications, writing and branding background to ensure a message reaches and resonates with its audience. When he’s not working, Matt loves sports, music, writing, hanging out with family and friends, and exploring the Twin Cities and beyond with his wife and son.

Elizabeth Schneider - Graphic Designer

Elizabeth Schneider

Graphic Designer

Elizabeth joined the marketing team at Hydra-Flex in the fall of 2019 as one of our Graphic Designers. She graduated from the University of Minnesota with a Bachelor of Fine Arts in Graphic Design. After graduation, she went on to work at a corporate dance company where she was able to grow her knowledge of marketing extensively as she participated in a wide array of projects. She enjoys problem solving with design and is excited to take on new thought provoking projects, while collaborating with her team! When Elizabeth is not at work, she enjoys spending time with friends and family, checking out local breweries or restaurants and staying active.