Hydra-Flex Unveils New Logo, Launches New Website
December 10, 2013
By: Hydra-Flex, Inc.
Hydra-Flex is excited to announce the release of a newly redesigned logo and the launch of a new website. The new identity, including the tagline “Fluid Innovation,” was developed to better represent the company as leaders in the fluid handling industry.
“Our first goal was to create a consistent and memorable brand identity,” says Jessica Anderson, Hydra-Flex Marketing Manager. The logo icon was flattened and reshaped, and for better name recognition, the HFI letters of the old logo were removed to feature the Hydra-Flex name as the main text.
“We also added a tagline of “Fluid Innovation” that, as we expand and diversify, will help represent us as experts in fluid dynamics and communicate our mission of developing innovative products that solve problems, save precious resources, reduce operating costs, and provide exceptional results for our customers.”
Over the past few years, the company had been experiencing rapid growth and change. “We had outgrown our old website, and didn’t feel that it did a good job of communicating who we are today. We needed a solution that would grow with us as we expand our product lines and reach out into new industries,” says Anderson.
The new website is intended to be an extension of and a resource for the Hydra-Flex sales team, as a means of educating the public about the company’s fluid handling products and their applications. In addition to a catalog of product information, the new website will serve as a platform for adding videos, testimonials, company and industry news, and customer self-service and troubleshooting tools.
For this rebrand initiative, Hydra-Flex worked in close collaboration with independent graphic designer Denise Bowe, and CreativeArc, a Minneapolis website design firm. The new logo and website are just some of the many new developments to come. Keep an eye-out for what this innovative manufacturer comes up with next.